Well, it’s finally happened. The Snuggie, a blanket with arms/a robe worn backwards/the greatest joke ever played on the American television shopper, now comes sized for pooches. The video above is their TV spot, a brilliant testament to advertising’s ability to convince you to buy just about anything.

So what’s so awesome about the Snuggie that distinguishes it from other doggy clothes? Well, it’s a blanket. With… arms. So now even Fluffy can romp in the yard, stripped of his final shred of dignity.

If you call now, you’ll get not one but TWO Snuggie Dogs, and what’s more–a talking dog tag! If your little one gets lost, its dog tag can play a message that sounds something like this: “Hi. My name is Fluffy. PLEASE TAKE THIS BLANKET OFF OF ME AND FOR THE LOVE OF GOD DON’T BRING ME BACK THERE.”

So call now, and for only $14.95, you too can turn your pooch into a hollow shell of the dog he once was.